b2b content writer

Freelance writer helping SaaS companies and Marketing agencies

Are you a SaaS company or marketing agency that has an in-house team with too much content on its hands? Let me help: conversion-focused B2B content that sells your brand.

ATTENTION:

CMOs, Heads of Content/Growth, and Content Managers.

Do you need help with content overflow?

Hi! I’m Lars.

I help SaaS companies and Marketing agencies grow.  🚀

Conversion-Focused B2B Content That Builds Lists and Generates Backlinks

I help in-house teams create magnetic content that attracts, nurtures, and qualifies leads, rocketing them through the buyer’s journey. Everything from blog posts, thought leadership content, to whitepapers, eBooks, and press releases.

I get it: B2B marketing requires a more extensive, personalized touch. The sales cycle is much longer than B2C; you need content that aligns with your prospect’s current level of qualification. Writing content that transforms them from a prospect to an MQL, and then a SQL is what I do.

B2B Expertise

As a digital marketing freelance writer, I cover several B2B topics, including business, technology, and marketing. My expertise primarily lies in digital marketing and all its subcategories:

The Ingredients of High-Quality B2B Content

The key to writing great content that ranks well on Google, converts like crazy, and resonates with your audience?

Start with the storytelling — characters, conflict, resolution.

Characters: Defining who exactly your content is for, is crucial. Outlining your buyer personas and buyer’s journey is essential for this.

Conflict: Understanding their goals, problems and pain points. They need help and have come to your website for it.

Resolution: The answers and solutions you provide. Everything they need to know — the ultimate and definitive resource.

After you lock down those three aspects, then it’s simply about good writing practices.

  • The right point of view (1st person, 2nd person, 3rd person)
  • Active voice (“you’ll find it challenging at first, but follow the best practice.”)
  • Short sentences and paragraphs
  • Language that’s easy to understand
  • Good, clean formatting (subheaders, H2, H3)
  • Images & other multimedia

Services

As a freelance B2B content writer, I provide several content outsourcing solutions for SaaS companies and Marketing agencies. 

Guides and Knowledge Bases

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Whitepapers and eBooks

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Technology Writing

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Business Writing

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Website Content

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Financial Writing

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B2B content that:

1. Ranks well on Google.

2. Converts readers into subscribers.

3. Generates backlinks and social shares.

Testimonials

Find out what my clients have to say about me.

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Devin Schumacher

Founder, SERP Co

Lars is a very skilled writer and the quality of his articles are amazing. I just had issues with communication due to his internet connection at times.

Dornubari Vizor

Co-Founder, GroupApp

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John Wise

Head of Design, Elegant Themes

B2B Freelance Writer Portfolio

I have an extensive portfolio of work, featuring over 66+ pieces of content, organized in several categories. Feel free to look around for a sample that aligns with your B2B content needs.

 

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Unburden your in-house team

Ready to solve your content overflow and outsource to a freelancer you can trust?