Why Blog Posts Are Important For Your Business
Blog posts are great for businesses for a variety of reasons — but to simplify things, here’s the main 4…
- Organic traffic
- Lead generation
- More sales
- Increased brand awareness
Blog posts — when targeted for the right keywords — can bring in lots of traffic to your website. This is the virtual equivalent of people walking inside your store.
Now, one blog post might only get you a little traffic, but imagine if you have many? Each (blog post) is another pathway to your website, that stays up forever.
When you have more people visiting your website thanks to blog posts, you’ll naturally generate more leads.
Now, it’s obviously a bit more nuanced than that… But if you get someone on your website… You stand a great chance to turn them from a prospect, into a lead.
And with more leads comes? Yep. More sales.
Although blog posts are a “top of the funnel” activity, they still ultimately play a crucial role in the buyer’s journey. They are the first step
Increased Brand Awareness
The primary way blog posts get you more leads and sales, is through brand awareness. A blog post, by its nature, isn’t trying to sell you anything. It looks to educate, inform and entertain. You gain trust by providing free value to them.
Once that trust is built, and they now know who you are, and what you do… Then you can start the sales pitch.
Types of Blog Posts
Blog posts come in many forms — all of which have their own benefit and purpose.
In general, these are the 4 types of blog posts you’ll come across…
- How-to guides
- Expert roundups
Listicles are a commonly used format, or way of structuring a blog post. The content of the article is broken down into a number of parts, hence the name “listicle.”
Here’s a good example…
They were popularized by Buzzfeed, who found great content marketing success with it.
I’ve written lots of how-to guides, on a variety of different topics. Here are some examples…
- Email Marketing: What It Is & How to Do It Properly
- Social Media Marketing Strategy: Your Guide to Getting Social
- Local Business Websites: Your Blueprint to Site Architecture, Setup & Design
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Frequently Asked Questions
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