b2b content writer

Freelance writer helping SaaS companies and Marketing agencies

Are you a SaaS company or marketing agency that has an in-house team with too much content on its hands? Let me help: conversion-focused B2B content that sells your brand.

ATTENTION:

CMOs, Heads of Content/Growth, and Content Managers.

Do you need help with content overflow?

Hi! I’m Lars.

I help SaaS companies and Marketing agencies grow.  🚀

Conversion-Focused B2B Content That Builds Lists and Generates Backlinks

I help in-house teams create magnetic content that attracts, nurtures, and qualifies leads, rocketing them through the buyer’s journey. Everything from blog posts, thought leadership content, to whitepapers, eBooks, and press releases.

I get it: B2B marketing requires a more extensive, personalized touch. The sales cycle is much longer than B2C; you need content that aligns with your prospect’s current level of qualification. Writing content that transforms them from a prospect to an MQL, and then a SQL is what I do.

B2B Expertise

As a digital marketing freelance writer, I cover several B2B topics, including business, technology, and marketing. My expertise primarily lies in digital marketing and all its subcategories:

The Ingredients of High-Quality B2B Content

The key to writing great content that ranks well on Google, converts like crazy, and resonates with your audience?

Start with the storytelling — characters, conflict, resolution.

Characters: Defining who exactly your content is for, is crucial. Outlining your buyer personas and buyer’s journey is essential for this.

Conflict: Understanding their goals, problems and pain points. They need help and have come to your website for it.

Resolution: The answers and solutions you provide. Everything they need to know — the ultimate and definitive resource.

After you lock down those three aspects, then it’s simply about good writing practices.

  • The right point of view (1st person, 2nd person, 3rd person)
  • Active voice (“you’ll find it challenging at first, but follow the best practice.”)
  • Short sentences and paragraphs
  • Language that’s easy to understand
  • Good, clean formatting (subheaders, H2, H3)
  • Images & other multimedia

Services

As a freelance B2B content writer, I provide several content outsourcing solutions for SaaS companies and Marketing agencies. 

Guides and Knowledge Bases

LEARN MORE

Whitepapers and eBooks

LEARN MORE

Technology Writing

LEARN MORE

Business Writing

LEARN MORE

Website Content

LEARN MORE

Financial Writing

LEARN MORE

B2B content that:

1. Ranks well on Google.

2. Converts readers into subscribers.

3. Generates backlinks and social shares.

Testimonials

Find out what my clients have to say about me.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Devin Schumacher

Founder, SERP Co

Lars is a very skilled writer and the quality of his articles are amazing. I just had issues with communication due to his internet connection at times.

Dornubari Vizor

Co-Founder, GroupApp

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
John Wise

Head of Design, Elegant Themes

B2B Freelance Writer Portfolio

I have an extensive portfolio of work, featuring over 66+ pieces of content, organized in several categories. Feel free to look around for a sample that aligns with your B2B content needs.

 

Want to learn about all things digital marketing?

On-Page SEO: What Is On-Page SEO & Why It Is Important

NOTE: This post was originally published on SERP Co on October 4, 2019. SERP Co has since undergone a website redevelopment/rebranding. On-page SEO is by far the most important component of search engine optimization. Before you even think about building links or...

FREE: Blog Post SEO Checklist

Unburden your in-house team

Ready to solve your content overflow and outsource to a freelancer you can trust?