b2b content writer
Freelance writer helping SaaS companies and Marketing agencies
Are you a SaaS company or marketing agency that has an in-house team with too much content on its hands? Let me help: conversion-focused B2B content that sells your brand.
CMOs, Heads of Content/Growth, and Content Managers.
Do you need help with content overflow?
Hi! I’m Lars.
I help SaaS companies and Marketing agencies grow. 🚀
Conversion-Focused B2B Content That Builds Lists and Generates Backlinks
I help in-house teams create magnetic content that attracts, nurtures, and qualifies leads, rocketing them through the buyer’s journey. Everything from blog posts, thought leadership content, to whitepapers, eBooks, and press releases.
I get it: B2B marketing requires a more extensive, personalized touch. The sales cycle is much longer than B2C; you need content that aligns with your prospect’s current level of qualification. Writing content that transforms them from a prospect to an MQL, and then a SQL is what I do.
As a digital marketing freelance writer, I cover several B2B topics, including business, technology, and marketing. My expertise primarily lies in digital marketing and all its subcategories:
The Ingredients of High-Quality B2B Content
The key to writing great content that ranks well on Google, converts like crazy, and resonates with your audience?
Start with the storytelling — characters, conflict, resolution.
Characters: Defining who exactly your content is for, is crucial. Outlining your buyer personas and buyer’s journey is essential for this.
Conflict: Understanding their goals, problems and pain points. They need help and have come to your website for it.
Resolution: The answers and solutions you provide. Everything they need to know — the ultimate and definitive resource.
After you lock down those three aspects, then it’s simply about good writing practices.
- The right point of view (1st person, 2nd person, 3rd person)
- Active voice (“you’ll find it challenging at first, but follow the best practice.”)
- Short sentences and paragraphs
- Language that’s easy to understand
- Good, clean formatting (subheaders, H2, H3)
- Images & other multimedia
As a freelance B2B content writer, I provide several content outsourcing solutions for SaaS companies and Marketing agencies.
Guides and Knowledge Bases
Whitepapers and eBooks
B2B content that:
1. Ranks well on Google.
2. Converts readers into subscribers.
3. Generates backlinks and social shares.
Find out what my clients have to say about me.
Lars is a very skilled writer and the quality of his articles are amazing. I just had issues with communication due to his internet connection at times.
B2B Freelance Writer Portfolio
I have an extensive portfolio of work, featuring over 66+ pieces of content, organized in several categories. Feel free to look around for a sample that aligns with your B2B content needs.
- Content Marketing
- Digital Marketing
- Technical SEO
- Social Media
- Email Marketing
- Local SEO
Want to learn about all things digital marketing?
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