Conversion-Focused B2B Content That Builds Lists and Generates Backlinks

B2B Expertise

As a digital marketing freelance writer, I cover several B2B topics, including business, technology, and marketing. My expertise primarily lies in digital marketing and all its subcategories:

• SEO (on-page, off-page, technical, local)
• Social Media Marketing (SMM)
• Email Marketing
• Content Marketing
• Inbound Marketing
• Search Engine Marketing (SEM)
• Search Engine Advertising (SEA)
• Pay-Per-Click (PPC)
• Programmatic Advertising

The Ingredients of High-Quality B2B Content

The key to writing great content that ranks well on Google, converts like crazy, and resonates with your audience?

Start with the storytelling — characters, conflict, resolution.

Characters: Defining who exactly your content is for, is crucial. Outlining your buyer personas and buyer’s journey is essential for this.

Conflict: Understanding their goals, problems and pain points. They need help and have come to your website for it.

Resolution: The answers and solutions you provide. Everything they need to know — the ultimate and definitive resource.

After you lock down those three aspects, then it’s simply about good writing practices.

• The right point of view (1st person, 2nd person, 3rd person)
• Active voice (“you’ll find it challenging at first, but follow the best practice.”)
• Short sentences and paragraphs
• Language that’s easy to understand
• Good, clean formatting (subheaders, H2, H3)
• Images & other multimedia

Services

As a freelance B2B content writer, I provide several content outsourcing solutions for SaaS companies and Marketing agencies. 

• Articles and blog posts
• Guides and knowledge bases
• Whitepapers and eBooks
• Marketing agency writing
• Technology writing
• Business writing
• Website content